Schedule of Events

Fertile Ground Webinar Series

2:00 PM – 3:00 PM

Spring Survival: How to keep mind and body healthy during peak sales season
Join Garden Center Editor Patrick Alan Coleman and Bardavon Senior Clinical Consultant Robert Townsend as they discuss the mind/body connection crucial to keeping your employees healthy and injury-free during the busy spring season.
Rob Townsend
Speaker Rob Townsend Senior Clinical Consultant, Bardavon Health Innovations View Bio

2:00 PM – 3:00 PM

State of the Garden Center Industry: Finding Focus
Sponsored By

Join Editor Patrick Alan Coleman as he discusses data and insights from Garden Center magazine’s annual State of the Industry Report.

Our State of the Industry Report is a well-established franchise that has allowed us to track the health of the garden center industry for the past 12 years. We’ve documented highs and lows and trends that have come and gone.

In 2024, we found that our industry is starting to focus on its core business as profits and growth mellow with the COVID boom in the rearview. It appears that garden centers are getting back to what they do best: selling plants.

Our first ever digital-only State of the Industry Report, the 2024 report is fully interactive, allowing the data to be as dynamic as the industry it reflects.

Dig into the numbers with Patrick in this session that puts the industry in focus.

2:00 PM – 3:00 PM

Leading Women of Horticulture: You've got to get out of your comfort zone
Join Garden Media Group President Katie Dubow in conversation with Aubry Field, founder of Lizzy Blossom as they discuss their careers as leading women in the horticulture industry. This wide-ranging conversation centers on getting out of your comfort zone and what it takes to start and maintain a business while being conscious of work-life balance as business owners and parents.
Katie Dubow
Speaker Katie Dubow President, Garden Media Group View Bio
Aubry Field
Speaker Aubry Field Founder, Lizzy Blossom View Bio

2:00 PM – 3:00 PM

Touring the Third Place: How Kansas City Garden Centers are Fostering Community
Get a sneak peek of the Garden Center Conference & Expo tour stops and how these independent retailers are working to build community connections with their customers. From cafés to concerts, Kansas City-area garden centers are making their stores the go-to venues for shopping and socializing, establishing third places all while amplifying their brands and driving profitability. Join us live to hear insights from leaders of Suburban Lawn & Garden, Colonial Gardens and Family Tree Nursery.
Jonah Nelson
Speaker Jonah Nelson CEO & Third Generation Owner, Family Tree Nursery View Bio
Paul Abugattas
Speaker Paul Abugattas Executive Director, Colonial Gardens/DCA Outdoor View Bio
Matt Stueck
Speaker Matt Stueck Owner, Suburban Lawn & Garden View Bio