Schedule of Events
Fertile Ground Webinar Series
2:00 PM – 3:00 PM
Spring Survival: How to keep mind and body healthy during peak sales season

2:00 PM – 3:00 PM
State of the Garden Center Industry: Finding Focus
Join Editor Patrick Alan Coleman as he discusses data and insights from Garden Center magazine’s annual State of the Industry Report.
Our State of the Industry Report is a well-established franchise that has allowed us to track the health of the garden center industry for the past 12 years. We’ve documented highs and lows and trends that have come and gone.
In 2024, we found that our industry is starting to focus on its core business as profits and growth mellow with the COVID boom in the rearview. It appears that garden centers are getting back to what they do best: selling plants.
Our first ever digital-only State of the Industry Report, the 2024 report is fully interactive, allowing the data to be as dynamic as the industry it reflects.
Dig into the numbers with Patrick in this session that puts the industry in focus.
2:00 PM – 3:00 PM
Leading Women of Horticulture: You've got to get out of your comfort zone


2:00 PM – 3:00 PM
Touring the Third Place: How Kansas City Garden Centers are Fostering Community


