Schedule of Events

Fertile Ground Webinar Series

2:00 PM – 3:00 PM EST

Beyond the Holidays: Finding Success with Unique Seasonal Events

Flamingo Road Nursery in South Florida creates a hugely popular fall experience each year, when temperatures are soaring in the 90s. So popular, in fact, that its busiest days are in the fall, not spring.

In this session of Garden Center magazine’s Fertile Ground Live Event Series, find out how they do it.

In conversation with Garden Center magazine Editor Patrick Alan Coleman, Erik Dietl-Friedli, head buyer at Flamingo Road Nursery, will share how independent garden centers can plan successful events all year long, including what works and what doesn’t and the three components each event needs to thrive.

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Patrick Alan Coleman
Speaker Patrick Alan Coleman Editor, Garden Center magazine View Bio
Erik Dietl-Friedli
Speaker Erik Dietl-Friedli Head Buyer, Flamingo Road Nursery View Bio